TV-watching viewer app TV Time commences an analytics platform

Started in Paris, france five years ago, the TV Time  monitoring app lets viewers find whenever their favorite syndicated, episodic TV show is definitely on cable, broadcast or over-the-top (OTT) TV. And viewers may share their reactions about that preferred “ Friends” episode via movie or text posts.

Now, the Santa Monica-based company behind the app has taken the particular aggregated data from all those seeing choices and comments and managed to get available in a self-service platform known as TVLytics .

CRO Carol Hanley told me that she was unacquainted with a competing app that likewise offers access to viewers’ preferences, responses and choices. Previously, she stated, TV Time would assemble this particular data when required for customers — such as program producers, talent companies or advertisers — but now it really is being made available on a self-service system.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Article writer for VentureBeat, and he has discussed these and other tech subjects with regard to such publications as CMSWire plus NewsFactor. He founded and directed the web site/unit at PBS place Thirteen/WNET; worked as an online Mature Producer/writer for Viacom; created a profitable interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; launched and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years as being a consultant to the M. I. Big t. Media Lab. You can find him in LinkedIn, and on Twitter at xBarryLevine.

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