Twitter is opening in-stream video ads to all advertisers through its self-serve ad tool, producing the video ad product available in twelve global markets.
Twitter’ s in-stream video ads, launched in Apr of 2017 , were initially available only to advertisers that had been whitelisted to take advantage of the ad item.
With this latest video clip ad update, Twitter says simply no community management is needed, as marketers can start an in-stream video ad-campaign via the platform’ s self-serve advertisement tool. Advertisers in the following twelve global markets will have access to it ad product starting today: Sydney, Brazil, Canada, France, India, The japanese, Mexico, Saudi Arabia, Spain, Usa Arab Emirates, the United Kingdom and the Usa.
According to Nielsen Brand name Effect data from the US, Tweets users exposed to in-stream video advertisements were 70 percent more likely to remember the brand’ s ad, twenty-eight percent more likely to be aware of the brand name and had a 6 percent increased purchase intent compared to viewers who also did not see in-stream video advertisements.
In addition to sharing the particular Nielsen data, Twitter also joined with Dentsu Aegis and Millward Brown to further determine the effect of running both in-stream movie ads and promoted video advertisement campaigns. According to the research findings, marketers in the US that ran campaigns that will included both video formats enhanced ad recall among viewers simply by 19 percentage points, brand recognition by 4. 7 percentage factors and purchase intent by 3. one percentage points.
“ Dentsu Aegis has been working with Tweets on behalf of more than a dozen brands plus seen great success. Twitter’ s i9000 unique value is clear: brands may reach audiences watching premium, brand-safe digital video. In-Stream Video Advertisements have allowed us to guarantee our own clients can reach their focus on audiences at scale, ” states Dentsu Aegis Network’ s EVP and managing director, Michael Regulation.
On the publisher part, Twitter reports publishers on the system saw a 60 percent year-over-year increase in revenue in 2017 through Twitter’ s suite of monetization products, including In-Stream Video Advertisements and Sponsorships, Periscope Super Minds and Niche. In April, the organization said that video ads were accountable for more than half of the $575 million in revenue it generated during the 1st quarter of the year and video clip views had doubled on the system during the past year.
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