Twitter testing tweet scheduling on the web

Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point.

Marketers who aren't using a third-party tool to compose and schedule tweets could soon have this capability right from Twitter.com Tweet scheduling from Twitter’s TweetDeck is coming to Twitter.com.

The test was confirmed by Twitter’s standalone app TweetDeck, which enables users to manage, sort, and schedule tweets across various Twitter accounts.

Why we should care. The vast majority of Twitter users do not use TweetDeck or another third-party tool to manage their activities. Having scheduling capabilities available on Twitter.com will make it easier for more marketers, influencers and social media managers to write and schedule tweets from their desks or even on-the-go via the mobile web. If Twitter rolls out the feature to all users, brands could end up relying less on third-party social management platforms to compose and schedule content.


About The Author

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.

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