Twitter has announced its #BrandBowl53 plans for marketers wishing to indulge in the Super Bowl LII hype happening on the app during the February. 3, 2019 game. This is the second consecutive yr for #BrandBowl, the Twitter competition recognizing brands that will drive the most engagement during the huge game.
Why you ought to care. For marketers, the real Super Bowl competition occurs during half-time when the audiences tune-in to catch some the most highly-coveted — and most expensive — 30-second television spots of the year. Along with Twitter’ s #BrandBowl, marketers do not need to pony up the more than $5 mil for an official Super Bowl advertisement to take part in Super Bowl conversations occurring on the app. In fact , a few honours are designed specifically for brands that are not really official Super Bowl advertisers.
According to a 2017 comScore Media Metrix report, Twitter encounters a 19 percent increase in special visitors during Super Bowl online games, while other social apps get a decline. At the same time, data from Red Hexagon shows that commercials are the majority of tweeted about topic on sport day.
Who are able to compete? The program is certainly open to all brands on the system — both official Super Dish advertisers and marketers aiming to piggy-back on Super Bowl ad hype. Twitter says brands wanting to take part must email their Twitter customer partners to enroll in the competition. Upon game day, Twitter will monitor brand activity during the Super Dish and present five different honours immediately following the game: #MVP, #Blitz, #QuarterBack, #Interception and a new #VideoReplay group.
Starting January twenty one, 2019, brands can like a Twitter update from @TwitterMKTG to receive automated notices from Twitter when a new place airs in real-time during the Extremely Bowl. Subscribers for @TwitterMKTG will even get a Twitter Moment notification right after each quarter during the game offering Super Bowl ad spots that will aired during the quarter — along with a final notification at the end of the game launching #BrandBowl53 winners.
Tweets is also promoting its #BrandBowl53 simply by sending a @TwitterMKTG food pickup truck to more than 30 New York City advertisement agencies. The company says the food pickup truck will offer agencies insights from discussions that happened during this year’ s i9000 Super Bowl, along with special awards and Super Bowl-themed snacks.
“ The food truck encounter will drive discoverability of Tweets audience insights via QR unique codes featured on the food truck plus related printed items, ” states Twitter.
#BrandBowl53 awards list. Tweets #BrandBowl53 awards include the following 5 categories:
- #MVP: Brand with highest percentage of most brand-related Tweets during the game.
- #Blitz: Brand that went the highest velocity of most Tweets-per-minute.
- #QuarterBack: Brand with the most retweets on a single tweet during the game.
- #Interception: Brand without an public Super Bowl ad spot that will drives the highest percent of brand name conversation.
- #VideoReplay: The newly added category, the #VideoReplay award will go to the brand most abundant in video views during the game.
Twitter is also providing industry-specific awards for brands producing the most conversations during the game, adoring marketers in each of the following types: travel, retail, health, entertainment, alcoholic beverages and beverage, telco, financial services, CPG, auto and tech and eating.
#BrandBowl53 winners will receive a suite of exclusive ad companies custom consumer research opportunities, together with custom trophies.
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