Using the Knowledge Graph for higher search positions

Google continues to be on a mission to transform research from “ strings to items. ” This mission was one of the numerous reasons for the Hummingbird update as well as the rise of RankBrain.

To pull off this extraordinary task, Google and its team of technical engineers needed to create connections between their information using “ real world context . ” This resulted in what we at this point know as “ The Knowledge Chart. ”

Google’ s goal would be to create a “ massive graph associated with real-world things and their cable connections, to bring more meaningful results. ” When searching for information, users are no longer limited by 10 blue links; rather, Google now displays relevant articles that adds to the content of the user’ s search.

For instance , let’ s say you want to find out more about Abraham Lincoln. After typing within the query, “ Abraham Lincoln, ” Google will show a “ card” on the right side of the search with interesting information about Truthful Abe.

Here is what the Knowledge Graph provides us inside Abe’ s credit card:

  • Name.
  • Multiple head shots.
  • Title.
  • Brief bio.
  • Height.
  • Death.
  • Partner.
  • Kids.
  • Quotes.
  • “ Individuals also searched for. ”

That’ s a lot of information with regard to typing in two words. Cleary, a result like this will benefit the searcher much more than a link. But this particular result can also help search engine optimization experts (SEOs) and digital marketers.

If we look more deeply to the cards, we will uncover what type of details Google has determined is the majority of helpful to an user. We can use this understanding to help us deliver better results plus earn more visibility.

[ Read the full article on Search Engine Land .]

Opinions expressed in this post are those of the guest author instead of necessarily Marketing Land. Staff writers are listed here .

About The Author

Ryan Shelley is the founder of Shelley Media Arts, LLC . He is passionate about helping plus educating businesses owners and other electronic marketers on how they can use incoming marketing, SEO and web design to develop their businesses.

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