Verizon Media Group (formerly Oath) has rolled out two brand new features as part of its Moments cellular native ad suite: Touchpoints plus Playable ads. The Touchpoints advertisement units are designed for e-commerce marketers, offering a shoppable experience regarding product ads, and the Playable advertisements — which include an interactive examine of the game without an user needing to install — are for video game advertisers.
Why you should treatment
E-commerce and video gaming advertisers running Moments campaigns for the Oaths Ad Platforms will want to make use of the new ad features.
The Touchpoints advertisements , part of the Moments suite associated with e-commerce ad units, are designed to make more engagement with shoppers simply by letting users tap a pin number within an ad to learn more about an item. Advertisers that have been given early entry to the feature report a twenty three percent lift in return on advertisement spend and a 35 percent embrace click-through-rates over standard native stationary ads.
The Playable ads give video gaming advertisers the ability to run “ try-before-you-buy” ads, offering an interactive examine of a game before an user downloading it. Chartboost, an in-app monetization and mobile advertising platform, reviews game developers saw conversion rates enhance two to four-times with Playable ads compared to static full-screen interstitial ads.
The two brand new ad features expand the Pledge Ad Platforms’ Moments suite in order to six total ad types. Combined with the Touchpoint and Playable ads, marketers also have access to Carousel ads, Vistas ads, Dynamic Product Ads plus Countdown ads. Verizon Media Team reports more than 800 Moments promotions have been created since the launch from the platform last September.
Verizon Media Group’ s listing of media offerings is deep (Yahoo, AOL, HuffPost, Makers, TechCrunch plus Tumblr among others), but the firm has struggled to deliver on the business results. eMarketer reported this week that the company is projected to consider less than a three percent (2. 9%) share of the digital ad income market by the end of 2019 — down from the 3. 4 % market share it took in 2018. Meanwhile, competitors like Google plus Facebook are expected to take a mixed 60 percent share this year, whilst Amazon grabs 8. 8 % of the digital ad revenue quiche.
The two latest advertisement features may help with its current roster of advertisers, but it’ h unlikely the new ad roll-outs can move the needle when it comes to Verizon Media Group’ s digital advertisement share this year.
Read more about the news
- Indigenous advertising made up nearly 60 % of all digital display spend within 2018, resulting in a 10 percent increase more than 2017, according to an eMarketer report .
- The company reports its Occasions mobile native ad units have observed “ terrific” momentum, and have positioned first in likability and brand name clarity according to consumer surveys.
- Verizon Media Group changed its firm name from Pledge on January, 8, but provides kept the name “ Oath” within reference to its ad platform: Pledge Ads Platforms.
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