Considering the Common Data Protection Regulation ( GDPR ), the newest California Customer Privacy Act , massive scams, lack of transparency and the hostility of various browsers to third-party cookies, seems like digital advertising has come to the fork in the road.
So , which path(s) should this take?
“ The particular pendulum has swung too far” toward programmatic advertising directed at users’ profiles using third-party data, Forrester analyst Susan Bidel told me lately, complicating my path-in-the-road metaphor.
“ If you listen to [Proctor and Gamble] and Unilever, ” she said, “ they are all saying digital marketing as practiced within the last five or six years have not borne out. ”
If you liked Whither digital advertising? by Barry Levine Then you'll love Marketing Services Miami