Whither digital advertising?

Considering the Common Data Protection Regulation ( GDPR ), the newest California Customer Privacy Act , massive scams, lack of transparency and the hostility of various browsers to third-party cookies, seems like digital advertising has come to the fork in the road.

So , which path(s) should this take?

“ The particular pendulum has swung too far” toward programmatic advertising directed at users’ profiles using third-party data, Forrester analyst Susan Bidel told me lately, complicating my path-in-the-road metaphor.

“ If you listen to [Proctor and Gamble] and Unilever, ” she said, “ they are all saying digital marketing as practiced within the last five or six years have not borne out. ”

[Read the full article on MarTech Today.]


About The Writer

Barry Levine covers marketing and advertising technology for Third Door Press. Previously, he covered this room as a Senior Writer for VentureBeat, and he has written about these as well as other tech subjects for such guides as CMSWire and NewsFactor. This individual founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer intended for Viacom; created a successful interactive video game, PLAY IT BY EAR: The very first CD Game; founded and brought an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Meters. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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