Wish to understand your marketing stack much better? Enter the 2019 Stackie Awards

It’ s that time of the yr again. The Stackies 2019: Advertising Tech Stack Awards are now open for entries.

The particular Stackie Awards are given each year with our MarTech Conference to recognize noteworthy marketing stacks. By taking part in this visualization exercise, companies come with an opportunity to reflect on their own stacks, whilst getting a sneak peek into others’ thought processes.

Meeting Chair Scott Brinker says the fact that Stackies “ isn’ t the vanity award, but an academic program.   Everyone in the marketing and advertising community benefits from the entries. ”

Digital entrepreneurs agree. In a LinkedIn post last month, digital technologies consultant Farid Mheir   posted the actual award show means to the martech community:

Farid Mheir post: LinkedIn

Slideshow co-founder Amit Ranjan lauded the display for its depth of perspectives.

How to enter.   There are no hard and fast guidelines on how to show your visualization.

“ You might illustrate your own stack as a value chain, the technical architecture, a customer journey chart, a process flow diagram, a market technique, a capabilities matrix — or even your own original view on how advertising technology is orchestrated in your firm, ” Brinker said.

The judges will base their particular decisions on the  following requirements:

  • Position: How well-aligned your own stack is with your business.
  • Concept: Exactly how insightful the conceptual organization is definitely.
  • Clarity: How easy it is to realize.
  • Design: How visually appealing the particular aesthetics are.
  • Detail: How comprehensive it is.

Post your stack here before eleven: 59 pm Friday, Mar. fifteen PST.   Instead of charging a good entry fee, the MarTech meeting will donate $100 to non-profit organization Women Who Code , up to a great total of $10, 000, for each valid Stackies submission.

There will also be a ceremony in MarTech in San Jose within April to celebrate everyone who seem to participated — and award trophies to the five best entries.

Browse through past records.   More than 150 advertising stacks have been shared through The Stackies over the past four years. Here are the particular entries and winners from 2018:

This tale first appeared on MarTech Today. To get more on marketing technology, click here.


About The Author

Robin the boy wonder Kurzer started her career as being a daily newspaper reporter in Milford, Connecticut. She then made the girl mark on the advertising and marketing world within Chicago at agencies such as Tribe DDB and Razorfish, creating award winning work for many major brands. For the past 7 years, she’ s worked like a freelance writer and communications expert across a variety of business sectors.

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