Yelp asks Europe to take new antitrust action against Google

According to the Monetary Times (paywall), Yelp has formally complained to the Western european Commission (EC) that Google “ abused its dominance in nearby search” and is seeking an official Statement of Objections (antitrust charges) against the company.

The particular logic of the complaint is nearly similar to claims made against Search engines in the shopping search context: Search engines systematically favors “ its own articles, ” minimizing that of competitors. The particular EC said when it brought the particular formal Statement in shopping lookup and subsequently fined Google roughly $2. seven billion that comparable actions were possible.

Google has denied it has mistreated its position and appealed the particular shopping search fine to the Euro Court of Justice. Yelp works in Europe, but with a reduced existence, since 2016.

Yelp co-founder and CEO Jeremy Stoppelman appeared on a “ 60 Minutes” portion this week , arguing that Search engines was intentionally harming competition within local and other areas. Another interviewee, EU Competition Commissioner Margrethe Vestager, agreed and asserted that Search engines was engaged in illegal conduct which she “ had proof. ”

Yelp’ s Luther Lowe provided the following statement within an email:

If a mother does a search for a doctor in Berlin, instead of being matched up with rich review content from the service like German startup Jameda. de, Google siphons her to some degraded local experience with fewer evaluations and less content. In addition to being anticompetitive, this type of conduct directly harms customers who still assume Google is usually relying on its meritocratic algorithms in order to govern which information appears on top of the page.

The particular substantial economic data and proof included in [Yelp’s complaint] offers the tools needed for Commissioner Vestager’ h team to extend its finding associated with guilt in comparison shopping into nearby search, the most common form of search on Search engines.

[Read the full article on Search Engine Land.]


About The Author

Greg Sterling is a Contributing Editor from Search Engine Land. He writes a private blog, Screenwerk , about connecting the particular dots between digital media plus real-world consumer behavior. He is furthermore VP of Strategy and Information for the Local Search Association. Stick to him on Twitter or discover him at Google+ .

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