Here is how to use custom intent audiences inside your GDN campaigns

Since the introduction to the Google Display System last November, custom intent is a game changer for display marketing. Custom intent enables you to expand outside of predefined audience classes, identifying new prospects that are probably in the market for your product or service. With your choice of keywords and Web addresses, Google builds audiences

Marketing and advertising Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more

Here’ s our summarize of what happened in online marketing these days, as reported on Marketing Land and other places across the web. From Marketing Land: Is YouTube serving upward more pre-roll & mid-roll movie ads? Jun 29, 2018 by Amy Gesenhues SEO consultant and podcasting host Dan Shure spotted 6 total ads displayed during

Is certainly YouTube serving up more pre-roll & mid-roll video ads?

SEO specialist and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on Youtube . com videos he has viewed during the last 7 days. While logged straight into his Google account, Shure states, YouTube delivered six total advertisements during a 17-minute video from

Tweets undergoes reorg, makes former Periscope co-founder head of products

rvlsoft or Shutterstock. possuindo Tweets CEO Jack Dorsey announced a significant company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to mind products and Mike Montano to guide the company’ s engineering group. “ Through the zoom lens of increasing our durability, speed, invention and entrepreneurial drive, plus simplifying the way we work, I’ ve decided

Can be third-party data targeting more effective compared to contextual targeting?

May contextual ad targeting work as nicely as interest- or occupation-based concentrating on? That question is becoming very relevant these days, in light from the consent requirements and other limitations encircling personal and third-party data. To help answer that query, two London-based firms — performance-based online agency Roast and advertisement platform Teads — decided to

Received it done: how to overcome common backlink blockers

I’ ve stated it before, and I’ lmost all probably continue to say it later on: Link building is hard. Particularly, content-driven link building is hard because you’ re hoping the idea and performance you’ ve come up with is sufficiently strong to attract links. You may think you have the best idea on earth,

Neura and In Loco are launching brand new efforts to tap the real world intended for targeting

Through Neura 2 companies are expanding ad and content material targeting techniques that employ brand new ways of tapping the real world. Sunnyvale, California-based Neura and Brazil-based In Loco use different strategies, but both are pointing in order to how non-web tracking could develop. After three years associated with development and two years of accessibility

Forrester issues first Wave report upon Experience Optimization

“ Encounter optimization” is one of those terms that will seems to cover almost everything. Since everybody agrees that customer experience is vital to a brand’ s success nowadays, wouldn’ t optimizing that include every marketing tool in your toolkit? But , as Forrester clarifies in its first Wave report with this category [“ The

Facebook’s ‘Keyword Snooze’ feature will allow users hide posts with particular words or phrases for thirty days

Facebook is looking for new methods to give users more control over the information they see in their News Give food to. Today, the company announced it is examining a new “ Keyword Snooze” function that will allow users to snooze blogposts with selected keywords or key phrases for a 30-day period. “ If you

Fb opens door to cryptocurrency advertisements, reversing policy announced earlier this year

Facebook is now allowing advertisements promoting cryptocurrency and related items, reversing a decision it made in January to prohibit such advertisements. Earlier this year, the site experienced banned ads for binary options, preliminary coin offerings and cryptocurrency — financial products it associated with “ deceptive or deceptive promotional practices. ” As of today, Facebook has