Advertising Day: IAB Tech Lab roll-outs hub, how to hack a higher RETURN ON INVESTMENT & more

Here’ s our summarize of what happened in online marketing nowadays, as reported on Marketing Land and other places across the web. From Marketing Land: IAB Tech Laboratory launches primer and resource centre on ad-oriented blockchain tech Jul 30, 2018 by Barry Levine The brand new offerings are part of the Tech Lab’ s efforts

IAB Tech Lab launches primer plus resource hub on ad-oriented blockchain tech

The Online Advertising Bureau (IAB) Tech Laboratory has been moving quickly to meet up with blockchain. A week ago, the Blockchain Working Group announced the pilot program that would analyze the final results of blockchain-based projects by the 150+ member organizations. This hard work will include a white paper that will pinpoints the most promising

How to use SEO for big ROI during back-to-school and other sales events

While many people enjoy longer vacations and sunlight during the summer, major retailers invest the warmer months getting ready for that biggest sales events of the season. In fact , many retailers will record more than 50 percent of their annual revenue from a single sales event throughout the coming fall months. In 2016, Alibaba’

Marketing and advertising Day: Google ads, Facebook income growth slows, programmatic creatives & more

Here’ s our summarize of what happened in online marketing these days, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today , Our Sister Site Dedicated To Marketing and advertising Technology: Online Marketing Information From Around The Web: About The Author Debra Mastaler is Features

First year link-building and content outreach errors you won’t make twice

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ ll have under your belt. I’ ve done many, many linking campaigns and have made my share of mistakes.   Based on my experience, I am not sure which campaign was a bigger epic fail:

How to test your programmatic creatives like a pro

According to Ipsos, over  75 percent of advertising impact is determined by creative quality . And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your

Brand name Safety Institute debuts to offer brand new certification programs for digital marketers

From the Brand Security Institute/TAG white paper, “ Identifying Brand Safety” In the days of “ Mad Men ” plus before, ads were delivered directly into fixed placements that were known ahead of time. But these are the times of real-time delivery into millions of powerful contexts, defined by surrounding articles and challenged by viewing

Search engines allows advertisers to buy ads. txt authorized-only inventory

Google announced Thursday that will advertisers using Display & Movie 360 ( previously DoubleClick Bid Manager ) can now opt to only buy supply that has been authorized via a publisher’ h ads. txt file. Ads. txt is an initiative spearheaded with the IAB Tech Lab to help get rid of domain spoofing ad fraud.

Search engines ups its AI services along with new Contact Center solution plus developer tools

Google is certainly boosting the AI-as-a-service offerings recently, most notably with the alpha release of the new Get in touch with Center AI option. Contact Center AI is built around its Dialogflow growth suite for conversational agents, that was launched last fall and currently in wide use. Dialogflow Organization Edition now has the ability to