IAB Tech Lab issues revised advertisements. txt for apps

In May 2017, the Interactive Marketing Bureau (IAB) Tech Lab released ads. txt, the text file that indicates the particular verified sellers of web site advertisement inventory. On Fri, the Tech Lab released the beta of its Authorized Sellers regarding Apps ( app-ads. txt ) specification, based on feedback to the mobile spec revealed last

Advertising Day: Facebook search, Claritas purchases Barometric, new LinkedIn privacy environment

Here’ s our summarize of what happened in online marketing nowadays, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today , Our Sister Site Dedicated To Advertising Technology: Online Marketing Information From Around The Web: Creating a Content material Marketing Strategy for Ecommerce , Useful

Fb confirms searches performed off the system do not influence Facebook search results

Facebook confirmed this week that queries off of the platform do not influence Fb search results. Aiming to be more transparent about how exactly Facebook’ s search graph functions, product manager Yee Lee explained all the things that do — and don’ t — impact Facebook queries in a blog post Friday. Factors that influence

Feds take down international hacker ring that will cost advertisers millions

This week, a federal court indicted 8 individuals for their roles in wide-spread digital advertising fraud, with costs ranging from wire fraud and pc intrusion to aggravated identity robbery and money laundering. The news is the latest chapter in a multi-year investigation of ad fraud botnets  initiated by ad fraud security company WhiteOps in 2016.

Desired: Nominations for this year’ s ‘ Naughty & Nice’ list

Perhaps you’ ve felt like entertaining or booing someone in advertising, ads or search over the last a year. If so, now’ h your chance to amplify those emotions! We’ re searching for nominations for our fourth annual “ Naughty & Nice” list, possibly in the Naughty or the Nice groups — or both. How

LinkedIn’s new privacy setting prohibits online marketers from exporting emails

LinkedIn features a new privacy setting that allows users choose whether or not their current email address can be exported by connections. The particular default for the setting is “ No” — meaning connections is going to be unable to download an user’ ersus email via a data export unless of course the user manually

Marketing and advertising Day: Amazon’s Cyber Monday, Fb MRC viewability audit, YouTube Tales

Here’ s our summarize of what happened in online marketing these days, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today , Our Sister Site Dedicated To Advertising Technology: Online Marketing Information From Around The Web: About The Author Amy Gesenhues is Third Door Media’s

Advertising Land

Marketing Land165 million people shopped online and in stores over Black Friday weekendQuora unveils new Promoted Answers ad unitData privacy: Will the industry emerge stronger following the Facebook fallout?Why Disney, Microsoft and Home Shopping Network attend SMX WestCheetah mobile and another Chinese firm accused of mobile ad download fraudForrester decides to buy SiriusDecisionsMarketing Day: Facebook

Collapsible screens: No big deal for online marketers or potential game changer?

Recently, Search engines announced that the Android OS will natively assistance foldable screens on smartphones. Along with Samsung’ s promise of a Galaxy foldable smartphone, it seems that this form factor — promised simply by consumer tech companies since the finish of the last century — might soon emerge. What sort of opportunities — and

The newest world of marketing

Machine studying is reinventing marketing — as well as a growing number of marketers know it. Based on recent research from the IBM Company for Business Value, 91 % of marketers at companies that will outperform their competitors believe synthetic intelligence is important to the future of the organizations. At the same time, just about