From martech silos to an omnichannel stack

For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others. This made sense for improving digital customer engagement in those platforms, but also led to serious challenges

LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. A LinkedIn spokesperson

Shopping as entertainment and how social commerce will succeed

From automobiles to television to the internet, changes in consumer social behavior drive changes in buying behavior. The reason many brands dismissed or underestimated the disruptive power of Amazon early on because they miscalculated the extent and speed at which those social changes in the internet age now impact commerce decision making. What’s been made

Time spent on Facebook, Snapchat remains flat, but Instagram sees growth

Source: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018. “Facebook’s

Canva urges users to change passwords following data breach affecting up to 139 million users

Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised in a cyber attack Friday. The attack targeted usernames and email addresses, affecting up to 139 million users globally. Passwords were also obtained, but Canva assured users that passwords have been “salted and hashed with bcrypt,”

GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital generation’s

Roku’s new Activation Insights tool targets viewers who have shifted to streaming

In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It was designed to protect EU citizens against non-consensual data collection by global tech companies and give individuals more control over their personal data. It also carries potentially