Google introduces App + Web for unified reporting in Google Analytics

The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and various channels before buying. It is thus fairly challenging for marketers to gain an accurate and complete view of their customers’ paths to purchase. Two great tastes. Google has historically had two separate tools

Facebook to remove thousands of outdated interest targets for advertising

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the removals, said Graham Mudd, VP of product marketing for ads at Facebook, in an interview Monday. The interest targets

Proposed NYC law would ban sharing of location data within the city

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits. In other words, the party that collects or captures the data could not share it with

D2C brands are driving up customer acquisition costs – and it’s time to course-correct

A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout. And there’s a 3D Heineken wallscape stretched across a block of bars around the corner. It’s a delicate balancing act for brands teetering between the worlds of traditional

Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth

Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said the strongest ad growth on a regional basis belonged to North American and Asia-Pacific, both up 30%. The company’s total revenue for the quarter was 16.9 billion. More than three times what the

What marketers and business leaders can learn from a former Navy Seal

In my career, I have had the pleasure of interviewing an incredible variety of people. From CMOs of the biggest brands in the world to world-class athletes to award-winning entertainers and a whole host of folks from many, many other areas of life. However, I had never interviewed a former Navy Seal. So, when the