Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give users more privacy

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Dark mode comes to TikTok, Twitter’s Flight School gets a new look, Facebook promotes misinformation

How evolving risks and consumer distrust will shape digital marketing in 2020

Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are also prioritizing control of their brand experience and deploying defensive strategies to protect their organization from competitors and the inherent uncertainty that comes with being online.

IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix access to Nielsen’s podcast audience insights. What Nielsen’s service does. The Podcast Listener Buying Power Service,

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt,

Is your marketing department the ‘useful idiot’ of your business?

As an email strategist and fractional CMO, I’m always amazed – and not in a good way – when I start working with a company on its business and discover massive holes in the data. It reminds me of that old quote, attributed to John Wanamaker of department store fame: “Half of the money I

What is Kubernetes? An explainer for marketers

Chicory, a data platform that enables shoppable recipes, needed to rebuild its technology infrastructure. Because the company relies heavily on being able to access and utilize data in near real-time — analyzing millions of interactions on a daily basis with recipes, ingredients and food brands — it needed a solution that was fast, easy to

What Apple’s strong iPhone 11 sales mean for marketers

Apple just reported its best quarter ever, with $91.8 billion in top-line revenue and $22 billion in profit. Hardware sales reached $79.1 billion and Services came in at $12.7 billion. Wall Street analysts had expected revenues to be just over $88 billion in the company’s first fiscal quarter of 2020, which ended December 28. iPhone

How emerging email innovation will impact marketers in 2020

During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. I wanted to take this opportunity to answer some of them.  Q: CCPA has officially gone into effect. Will the privacy climate in the U.S. continue to change? The

Free Search Marketing Expo passes are here!

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Attend Search Marketing Expo with a free Expo+ pass — February 19-20 in San Jose — and join hundreds of like-minded marketers for a rich, value-packed experience: Get expert