Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Please visit Marketing Land for the full article. If you liked How personalization helps marketers humanize their brand and break though the noise by Amy Gesenhues Then you’ll love Marketing Services Miami
Month: April 2020
This year,the company says it has removed “tens of millions” of COVID-19 related ads. Please visit Marketing Land for the full article. If you liked Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019 by Ginny Marvin Then you’ll love Marketing Services Miami
Acoustic’s head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts. Please visit Marketing Land for the full article. If you liked How to build a martech stack for this era — and whatever comes
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines. Please visit Marketing Land for the full article. If you liked Microsoft Advertising UI: What’s new (so far) by Duane Brown Then you’ll love Marketing Services Miami
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content. Please visit Marketing Land for the full article. If you liked Facebook expands test for in-stream ads on Live by Taylor Peterson Then you’ll love Marketing Services Miami
The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content. Please visit Marketing Land for the full article. If you liked Anchor launches a video conference-to-podcast conversion tool by George Nguyen Then you’ll love Marketing Services Miami
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Please visit Marketing Land for the full article. If you liked How user stories and design thinking can make us better martech buyers by Henry Powderly Then you’ll love Marketing Services Miami
Don’t miss out on proven strategies and time-saving tools that can help you become a more successful and efficient marketer. Please visit Marketing Land for the full article. If you liked 35+ Discover MarTech sessions available now on-demand! by Scott Brinker Then you’ll love Marketing Services Miami
How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. Please visit Marketing Land for the full article. If you liked 5 factors that can make or break a marketing vendor-client relationship by Steve Petersen Then you’ll love Marketing Services Miami
MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Please visit Marketing Land for the full article. If you liked Training, support duties stand out in marketing technologists’ list of responsibilities by Amy Gesenhues Then you’ll love Marketing