Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps. Please visit Marketing Land for the full article. If you liked Breaking down the push and pull of expansion, consolidation across the martech app ecosystem by Amy Gesenhues Then you’ll love Marketing Services

Has your opinion about attending conferences changed? Take our survey

We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions. Please visit Marketing Land for the full article. If you liked Has your opinion about attending conferences changed? Take our survey by Henry Powderly Then

Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Please visit Marketing Land for the full article. If you liked Brands need to add new chapters to their crisis marketing playbook by Kyle Henderick Then you’ll love Marketing Services

Who’s who in the identity resolution vendor landscape?

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Please visit Marketing Land for the full article. If you liked Who’s who in the identity resolution vendor landscape? by Pamela Parker Then you’ll love Marketing Services Miami

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services. Please visit Marketing Land for the full article. If you liked Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses by Greg Sterling Then you’ll love Marketing Services Miami

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Please visit Marketing Land for the full article. If you liked Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’ by Greg Sterling Then you’ll love Marketing Services Miami