Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Please visit Marketing Land for the full article. If you liked Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob by Ginny Marvin Then you’ll love Marketing Services Miami

Here’s an alternative to cookies for user tracking

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant. Please visit Marketing Land for the full article. If you liked Here’s an alternative to cookies for user tracking by Alan K’necht Then you’ll love Marketing Services

Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. Please visit Marketing Land for the full article. If you liked Feedback optimization: A user-first approach to SEO by Abby Reimer Then you’ll love Marketing Services

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to October. Please visit Marketing Land for the full article. If you liked Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant by Ginny Marvin Then you’ll love Marketing Services Miami

Search competition: Who are you really competing with?

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Please visit Marketing Land for the full article. If you liked Search competition: Who are you really competing with? by Andrew Dennis Then you’ll love Marketing Services Miami