Adobe adds enhancements to boost the venerable channel of email

Adobe is usually announcing or previewing several brand new email features this week, as its fourth annual Customer Email Study displays some movement in consumer behaviour toward digital marketing’ s earliest channel.

The study, also unveiled this week, indicates that will email is starting to receive several competition from new channels such as chatbots or smartwatches as consumers’ preferred communication method for receiving brand name offers. While almost 50 percent nevertheless prefer offers via email, that’ s about 18 percent lower than last year’ s survey.

And, although email continues to be the most popular form of workplace communication in the earlier three surveys, for the first time this year, e-mail and face-to-face conversations are linked at 31 percent.

Adobe Campaign Product Marketing Supervisor Matt Rawding told me that email’ s drop appears to be tied to the particular rising popularity of other forms associated with workplace communication, like video phone calls.

But email continues to be strong as a marketing and communications device, and Adobe is today introduction several enhancements on its system to boost that channel’ s effectiveness.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Article writer for VentureBeat, and he has discussed these and other tech subjects to get such publications as CMSWire plus NewsFactor. He founded and brought the web site/unit at PBS place Thirteen/WNET; worked as an online Older Producer/writer for Viacom; created an effective interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; launched and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years as being a consultant to the M. I. Capital t. Media Lab. You can find him from LinkedIn, and on Twitter at xBarryLevine.

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