Adverty launches ‘first programmatic platform’ regarding AR/VR in-app ads

Adverty ads (building walls, sign in street) in a Rovio video game, Viral Invasion

A Stockholm-based startup has released what it says is the first programmatic ad platform for augmented fact (AR) and virtual reality (VR) indigenous ads.

Adverty actually produced its platform available late a year ago in a non-programmatic version for a check project with Coca-Cola Company, in fact it is now being offered in general release designed for programmatic use. Rovio Entertainment, the business behind the “ Angry Birds” game, is employing the platform, plus Adverty says other brands are usually in discussion.

[Read the full article on MarTech Today.]


About The Author

Craig Levine covers marketing technology meant for Third Door Media. Previously, this individual covered this space as an Older Writer for VentureBeat, and he provides written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on-line Senior Producer/writer for Viacom; developed successful interactive game, PLAY THIS BY EAR: The First CD Online game; founded and led an independent movie showcase, CENTER SCREEN, based from Harvard and M. I. Capital t.; and served over five yrs as a consultant to the M. I actually. T. Media Lab. You can find your pet at LinkedIn, and on Twitter in xBarryLevine.

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