Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Please visit Marketing Land for the full article. If you liked Despite budget cuts, CMOs still bullish on marketing automation investments by Amy Gesenhues Then you’ll love Marketing Services Miami

Sales tech gets a second look as sales enablement moves to the marketing org

Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their buyers. Please visit Marketing Land for the full article. If you liked Sales tech gets a second look as sales enablement moves to the marketing org by Amy Gesenhues Then you’ll love Marketing Services Miami

How a CDP can help reduce ad spend, drive revenue and build trust with customers

Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Please visit Marketing Land for the full article. If you liked How a CDP can help reduce ad spend, drive revenue and build trust with customers by Amy Gesenhues Then you’ll

To be more agile, it’s time MOPs teams get comfortable saying ‘No’

Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it’s difficult to do when every project is a priority. Please visit Marketing Land for the full article. If you liked To be more agile, it’s time MOPs teams get comfortable saying ‘No’ by Amy Gesenhues Then

Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps. Please visit Marketing Land for the full article. If you liked Breaking down the push and pull of expansion, consolidation across the martech app ecosystem by Amy Gesenhues Then you’ll love Marketing Services

How Yamaha changed its tune with its digital transformation strategy

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Please visit Marketing Land for the full article. If you liked How Yamaha changed its tune with its digital transformation strategy by Amy Gesenhues Then you’ll love Marketing Services Miami

Marketers still struggle to build a unified source of data

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Please visit Marketing Land for the full article. If you liked Marketers still struggle to build a unified source of data by Amy Gesenhues Then you’ll love Marketing Services Miami

Before you rip and replace another martech tool, it may be time to build a roadmap

More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today’s 2020 MarTech Replacement Survey. Please visit Marketing Land for the full article. If you liked Before you rip and replace another martech tool, it may be time to build a roadmap by Amy

How to counteract dips in productivity as workflow disruptions become the new norm

Sixty-two percent of companies have seen decreases in productivity since enforcing work from home policies. Please visit Marketing Land for the full article. If you liked How to counteract dips in productivity as workflow disruptions become the new norm by Amy Gesenhues Then you’ll love Marketing Services Miami