Billboard-measuring Geopath enters the 21st century along with new geolocation platform

As these hulking static billboards have been changed by bright and frequently changing electronic signage, the out-of-home (OOH) marketplace has seen a variety of vendors offer a range of platforms and tips for measuring effectiveness.

Recently, a 75-year-old nonprofit organization, Geopath , is definitely releasing a new Insights Suite which is trying to bring more order in order to ad measurement in the great outdoors.

Founded in 1933 because the Traffic Audit Bureau for Mass media Measurement, the organization originally collected information by sending out people with clickers in order to count cars and passersby, simply by conducting surveys and by utilizing visitors data from the US Department associated with Transportation.

[Read the full article on MarTech Today.]


About The Author

Craig Levine covers marketing technology designed for Third Door Media. Previously, he or she covered this space as a Mature Writer for VentureBeat, and he provides written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on-line Senior Producer/writer for Viacom; developed successful interactive game, PLAY THIS BY EAR: The First CD Online game; founded and led an independent movie showcase, CENTER SCREEN, based with Harvard and M. I. Big t.; and served over five yrs as a consultant to the M. We. T. Media Lab. You can find your pet at LinkedIn, and on Twitter with xBarryLevine.

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