If increased reality (AR) is going to offer a dependable overlay for physical reality, it requires to be anchored into place.
In many cases, GPS positioning is utilized to tether a Poké friday object or whatever to a specific physical spot. But GPS placing can be off by several metres, and indoor reception makes it a good iffy proposition for retailers.
Now, AR/computer vision company Blippar is out with an indoor edition of its urban visual positioning, providing what it says is a more dependable tether for AR than various other indoor systems. The company, based in Nyc and London, says it is the 1st to provide “ an easy and end-to-end solution” to the problem of anchoring AR.
[Read the full article on MarTech Today.]
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