Facebook just offered advertisers more creative tools pertaining to building ads right from their cell phones via the Ads Manager app.
When creating an ad on the mobile device, brands can now consist of text overlays, stickers, logos or even color filters. There is also an image cropper and a text policy checker which will alert the advertiser if the quantity of copy in the ad exceeds Facebook’ s advertising guidelines.
“ These new creative equipment allow you to create and edit advertisement images directly from the Ads Supervisor app, saving time and effort, ” states Facebook on the Facebook Business blog .
Launched in 2015, Facebook’ s Ad Manager app has been combined with its ad-creation tool (formerly called Power Editor) in Sept of last year. The company has ongoing to build out the Ads Supervisor app, most recently adding creative reporting metrics and A/B ad testing capabilities earlier this year.
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