Here’s an alternative to cookies for user tracking

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant. Please visit Marketing Land for the full article. If you liked Here’s an alternative to cookies for user tracking by Alan K’necht Then you’ll love Marketing Services

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to October. Please visit Marketing Land for the full article. If you liked Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant by Ginny Marvin Then you’ll love Marketing Services Miami

Search competition: Who are you really competing with?

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Please visit Marketing Land for the full article. If you liked Search competition: Who are you really competing with? by Andrew Dennis Then you’ll love Marketing Services Miami

Taking the ‘stuff’ out of credential stuffing

Marketers can help secure accounts with multi-factor authentication because it’s likely attackers will turn it on and make it harder to recover from a takeover. Please visit Marketing Land for the full article. If you liked Taking the ‘stuff’ out of credential stuffing by Len Shneyder Then you’ll love Marketing Services Miami

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Sure to be a marathon, the hearings could be dramatic or incredibly dull. Please visit Marketing Land for the full article. If you liked Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress by Greg Sterling Then you’ll love Marketing Services Miami