Document: Sales of Apple smart loudspeaker stall

Sales associated with Apple’ s HomePod smart loudspeaker have stalled, according to new information from Slice Intelligence. Since the launch in January, HomePod was able to capture 10 percent of sales; nevertheless , more recently, sales have slowed considerably.

The data, first reported by Bloomberg, suggest enthusiasm amongst Apple loyalists and early adopters but a failure to attract the broader audience. Below are the Q1 US smart speaker sales based on Slice Intelligence, which should be taken because approximate:

  • Alexa devices — 73 percent
  • Google Home — fourteen percent
  • Apple HomePod — 10 percent
  • Sonos One (running Alexa) — two percent

On $349, HomePod is quite a bit more costly than most Alexa devices plus Google Home, both of which store for under $200. HomePod has also experienced mixed reviews and a lack of indigenous support for streaming services aside from Apple Music (i. e., The planet pandora and Spotify).

The particular Slice Intelligence data is not a bg surpise given the price and perceived restrictions of the device. Apple now should grapple with how to improve HomePod.

If it wants to flourish in the smart speaker market, which has turn out to be strategic, it will have to consider doing some or even all of the following:

  • Creating a lower-cost version of HomePod (e. g., HomePod mini).
  • Integrating native support with regard to music services other than Apple Songs.
  • Beefing up Siri functionality on the device (I argued previously it’ s not that will bad).
  • Addressing the issue that it simply leaves marks on furniture .
  • Adding some as-yet-undefined function (beyond better sound) that helps distinguish HomePod.

It really is clear, however , that Apple won’ t succeed if HomePod’ ersus primary function is as a high-fidelity speaker and the smart part is definitely an afterthought. It must compete head-on as a full-blown smart speaker.

Apple should also explore creating smart-screen devices to compete with the particular Echo Display and the coming Search engines Smart Screen units .


In regards to the Author

Greg Sterling is really a Contributing Editor at Search Engine Property. He writes a personal blog, Screenwerk , about connecting the dots among digital media and real-world customer behavior. He is also VP associated with Strategy and Insights for the Nearby Search Association. Follow him upon Twitter or find him on Google+ .

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