Fb gives autoplay video ads within Messenger a go

After presenting static ads into Messenger a year ago, Facebook is starting to run autoplay video ads on its messages app.

“ We’ re in the beginning stages of growing the availability of video ads in order to Messenger and we plan to roll this particular out gradually and thoughtfully. Individuals on Messenger are our main concern and they will remain in control of their encounter, ” says a Facebook Messenger spokesperson.

Stefano Loukakos, head of Messenger Business pertaining to Facebook, confirmed the video ads began rolling out on the Messenger application June 18, according to a Recode report .

Loukakos told Recode that Facebook is monitoring consumer behavior around the video ads to find out if they impact how people make use of Messenger, noting that Facebook hasn’ t seen any changes along with how people used the platform or even how many messages they sent considering that placing basic ads in Messenger.

“ Video could be a bit different, but we don’ t believe so , ” Loukakos told Recode.

Messenger ads are offered only as an expansion of a Facebook campaign and had been introduced in January of 2017. Facebook folded out Messenger ads globally in July of a year ago.


About The Author

Amy Gesenhues is Third Doorway Media’s General Assignment Reporter, within the latest news and updates intended for Marketing Land and Search Engine Property. From 2009 to 2012, the lady was an award-winning syndicated writer for a number of daily newspapers from Nyc to Texas. With more than ten years associated with marketing management experience, she has led to a variety of traditional and on the web publications, including MarketingProfs. com , SoftwareCEO. possuindo , and Sales and Marketing and advertising Management Magazine. Read more of Amy’s articles.

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