Fb to require authorization and marking on all political and ‘issue’ ads, verification of large Web pages and more

Facebook features yet another set of changes in the wake  of the scandal  caused by charges that  Cambridge Analytica misused Fb user data . In a blog post Friday, Facebook executives  Rob Goldman and Alex Himel announced a number of changes and features they said might make advertisements and Pages a lot more transparent.
The changes consist of required authorization and labeling associated with political and “ issue” advertisements, and manager verification for huge Pages. The company will also roll out the searchable political ads archive as well as a tool to see what ads a webpage is serving that is already being tested within Canada .

The particular ad requirements will also apply to Facebook-owned Instagram, but the post did not point out any other Facebook entities.

Designed to stop future electoral misuse

Goldman, vice leader of Ads, and Himel, vice president of Local and Web pages, said that the social media platform has been “ slow to pick-up international interference in the 2016 US polls. Today’ s updates are designed to avoid future abuse in elections — and to help ensure you have the details that you need to assess political and problem ads, as well as content on Webpages. By increasing transparency around advertisements and Pages on Facebook, we are able to increase accountability for advertisers — improving our service for everyone. ”

Also from the article:

We think that when you visit a Page or observe an ad on Facebook it must be clear who it’ s originating from. We also think it’ ersus important for people to be able to see the various other ads a Page is running, even though they’ re not directed at a person. That’ s why today we’ re announcing important changes towards the way we manage ads plus Pages on Facebook as well as Instagram. These are designed to increase transparency plus accountability, as well as prevent election disturbance.

Clarity about political and ‘ issue’ advertisements

The company said it might extend requirements issued in Oct that required political advertisements upon Facebook and Instagram to be certified to include “ … ‘ problem ads, ’ — like politics topics that are being debated across the country. ” These ads will be labeled “ Political Ad” and will include “ paid for by” information.

Advertisers can be authorized by credit reporting their identity and location. Tests on these features has begun, as well as the changes should start rolling out this particular spring.

The company uses artificial intelligence and add a lot more personnel to find advertisers who slide through.

We all realize we won’ t capture every ad that should be labeled, and encourage anyone who sees an unlabeled political ad to report this. People can do this by going the three dots at the top right part of the ad and selecting “ Report Ad. ”

Facebook will also release a general public, searchable political ads archive, which usually “ contains all ads using the ‘ Political Ad’ label, and can show the image and text, along with additional information like the amount spent plus demographic audience information for each advertisement. ”

Transparency to get Pages and their managers

The company has been testing a brand new “ View Ads” feature that will “ lets you see the ads a webpage is running — even if they may not be in your News Feed. This pertains to all advertiser Pages on Fb — not just Pages running politics ads. We plan to launch watch ads globally in June. ” The blog post did not indicate exactly how “ large” pages will be described.

Today, we’ re also announcing that people who take care of Pages with large numbers of followers will have to be verified. Those who manage large Web pages that do not clear the process will no longer have the ability to post. This will make it much more difficult for people to administer a Page using a bogus account, which is strictly against our own policies. We will also show you extra context about Pages to efficiently assess their content. For example , you will see whether a Page has changed its title.

Just the most recent change

This brand new feature is just the latest in a number of changes Facebook introduced last month it will be taking to address privacy problems since the Cambridge Analytica scandal engulfed.   These changes included providing users the choice to remove apps to conserve, restricting app developers’ access to consumer data, giving users more presence to their apps from News Give food to and taking more actions in order to safeguard consumer privacy .

Over the ad side of its business, Fb has obstructed third-party data broker data from being used for ad concentrating on and eliminated audience reach estimates for Customized Audiences . This week, Facebook verified it was working on a new certification process for advertisers to confirm that they have gained consent to use emails uploaded via Custom Audiences.

Next week, Facebook CEO Mark Zuckerberg can look before the Senate Judiciary Committee and Senate Commerce, Technology and Transportation Committee on Wednesday and before the  Congressional Home Energy and Commerce Committee screen on Wednesday to answer queries about the company’ s data personal privacy policies.


About The Writer

Robin Kurzer started the girl career as a daily newspaper media reporter in Milford, Connecticut. She after that made her mark on the marketing and advertising world in Chicago at companies such as Tribal DDB and Razorfish, creating award-winning work for many big companies. For the past seven years, she’ ersus worked as a freelance writer plus communications professional across a variety of company sectors.

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