A key query about mobile marketing is whether entrepreneurs should employ platforms specifically designed for all those devices or utilize mobile features within larger, multichannel marketing atmosphere.
Gartner’ s initial Magic Quadrant report on cellular marketing platforms points out the level of mobile capabilities in mobile-only offerings, plus it notes the flexibility to get a marketer who doesn’ t always want to make such a large commitment to 1 vendor. ( A no cost copy of the report is available from one of the selected suppliers, Braze. Registration required. )
On the other hand, although mobile-only suppliers are beginning to add other channels such as email and Internet of Elements, the large marketing clouds offer built/in integration of mobile campaigns plus data with all the other channels.
In assessing 15 suppliers, Gartner places five mobile-only systems into the top category of Leaders (Braze, Urban Airship, Swrve, Localytics plus Leanplum) and only one marketing impair (IBM).
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