Gas Cycle expands its audience study platform with launch of trade for third-party tools

Since 2006, Fuel Cycle made its living as an online target audience research platform, helping brands obtain opinions from actual or home owners customers.

Now it is going in a new direction, having released a Gas Cycle Exchange (FCX) that integrates third-party analytical along with other tools via an API.

The Los Angeles, California-based firm compares this effort, which this describes as the first of its type, to Salesforce’ s AppExchange, exactly where outside applications are integrated into the particular CRM platform. Except, of course , Gas Cycle is here playing the part of Salesforce.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space as being a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications because CMSWire and NewsFactor. He launched and led the web site/unit in PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, ENJOY IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. We. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You could find him at LinkedIn, and on Tweets at xBarryLevine.

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