Since 2006, Fuel Cycle made its living as an online target audience research platform, helping brands obtain opinions from actual or home owners customers.
Now it is going in a new direction, having released a Gas Cycle Exchange (FCX) that integrates third-party analytical along with other tools via an API.
The Los Angeles, California-based firm compares this effort, which this describes as the first of its type, to Salesforce’ s AppExchange, exactly where outside applications are integrated into the particular CRM platform. Except, of course , Gas Cycle is here playing the part of Salesforce.
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