Last year concerning this time, the Interactive Advertising Agency (IAB) Tech Lab launched the ads. txt project to prevent deceptive selling of website ad supply.
This week, the Technology Lab is releasing a proposed spec for extending ads. txt, which is now widely adopted, in order to mobile apps. The proposal can be open to public comments over the following 30 days.
Essentially, SVP and General Manager Dennis Buchheim explained to me, it’ s exactly the same ads. txt, but with a tip from apps. For web supply, the ads. txt file, which usually lists those exchanges and others which are authorized to sell space on a provided site’ s pages, normally exists in the root folder of a web site.
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