IAB Tech Lab unveils a suggested Ads. txt for mobile applications

Last year concerning this time, the Interactive Advertising Agency (IAB) Tech Lab launched the ads. txt project to prevent deceptive selling of website ad supply.

This week, the Technology Lab is releasing a proposed spec for extending ads. txt, which is now widely adopted, in order to mobile apps. The proposal can be open to public comments over the following 30 days.

Essentially, SVP and General Manager Dennis Buchheim explained to me, it’ s exactly the same ads. txt, but with a tip from apps. For web supply, the ads. txt file, which usually lists those exchanges and others which are authorized to sell space on a provided site’ s pages, normally exists in the root folder of a web site.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Article writer for VentureBeat, and he has discussed these and other tech subjects intended for such publications as CMSWire plus NewsFactor. He founded and directed the web site/unit at PBS train station Thirteen/WNET; worked as an online Mature Producer/writer for Viacom; created a productive interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; started and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years as being a consultant to the M. I. Big t. Media Lab. You can find him with LinkedIn, and on Twitter at xBarryLevine.

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