Increased reality games: Will this summer’s releases be booms or breasts?

Come july 1st could be either a boom or bust line for augmented reality (AR) online games and brick-and-mortar businesses.

Four major AR games are usually coming that could create more location-based marketing opportunities the way Poké wednesday GO did in 2016: Ghostbusters World; Harry Potter: Wizards Combine; Jurassic World Alive and The Strolling Dead: Our World.

Those games are getting major marketing assistance, including visibility from Google, in whose ARCore toolkit was used to create three out of four of the video games. But is the market getting inundated with too many games at once?

[Read the full article on MarTech Today.]


Opinions expressed in this article are of the guest author and not always Marketing Land. Staff authors are usually listed right here .


Concerning the Author

Adam Dorfman could be the Senior Vice President of Item & Technology at SIM Partners where he leads the teams accountable for the best in class local software platform Velocity. Follow him upon Twitter @phixed .

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