Initial Forrester forecast for marketing software finds it is still ‘early innings’ pertaining to adoption

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep performing their jobs.

And “ Marketing Software Technology Forecast, 2017 to 2023 (Global) ” [available for Forrester clients only], its first such report about this space, research firm Forrester forecasts that spending for these kinds of equipment will grow vigorously over the years to come, reaching $25. 1 billion yearly by 2023 from $11. four billion last year.

Even though it may seem marketing automation platforms are usually old news, report co-author Jennifer Adams told me via email that will “ B2B marketers are still within the early innings of adopting marketing and advertising automation technology tools and this craze will continue to drive growth within the next five years. ” More than a thousand marketers from eight nations were surveyed for the report.

[Read the full article on MarTech Today.]


Regarding the Author

Barry Levine addresses marketing technology for Third Doorway Media. Previously, he covered this particular space as a Senior Writer with regard to VentureBeat, and he has written about these types of and other tech subjects for this kind of publications as CMSWire and NewsFactor. He founded and led the internet site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful online game, PLAY IT BY HEARING: The First CD Game; founded plus led an independent film showcase, MIDDLE SCREEN, based at Harvard plus M. I. T.; and offered over five years as a specialist to the M. I. T. Mass media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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