Inquire the SMXpert: SEO markup plus structured data

The Inquire the SMXpert series continues problem and answer (Q& A) portion held during sessions at  Search Marketing Expo   (SMX) West 2018.

Today’ s Q& The is from the Productive SEO Using Markup & Organized Data session along with Alexis Sanders . With an introduction from pemandu Chris Sherman .

Chris Sherman

At first glance, using markup and structured data can seem overwhelming. There’ s a lot of jargon to comprehend, and even making a small error along with punctuation can lead to unintended or even devastating consequences.

But since Alexis demonstrated at SMX Western, succeeding with structured data needn’ t cause ulcers, and can even end up being fun when approached with the winning attitude. In this question and answer (Q& A), Alexis offers solid specialized advice with straightforward answers plus pointers for finding additional resources.

Alexis Sanders

Question: Do you recommend applying microdata over JSON-LD for web commerce sites?

Alexis:   In terms of Search engines, no . Either [will] suffice — whatever is easier for the site’ s development team in order to implement.

If Msn is a concern, then I’ g opt for microdata. Although there are a couple of instances of Bing supporting JSON-LD meant for Recipe and Product markup, it’ s still a bit spotty meant for Product.

Aaron Bradley maintains a community-driven Bing/JSON-LD system on GDrive . I recommend checking out it out and updating along with anything you see!

Msn hasn’ t added JSON-LD for their structured information documentation .

Question:   How can we do markups pertaining to review pages, where content gets constantly refreshed?

Alexis:   There are some different approaches. Here are two typical ones:

[ Read the full article on Search Engine Land .]


About The Writer

Debra Mastaler is Functions Editor at Search Engine Land. She actually is an internationally recognized authority upon link building and is an OMCP Accredited Link Building Trainer. Based in Washington DC, Debra is also a columnist designed for Search Engine Land, has written to get or been featured in numerous technology publications and is active on the search engine marketing conference circuit as a speaker plus trainer. Debra serves as an assess for the Landy Awards and is the particular President of Alliance-Link. com. Connect to Debra on Twitter and LinkedIn to stay in touch.

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