Instagram testing open-ended questions in Tales to make content more interactive


Instagram is testing a feature that allows customers to add open-ended questions within Tales, making content on the app a lot more interactive.

Currently, the particular Facebook-owned app lets users publish polls with multiple-choice answers. Customers also have the option to direct information someone in response to a Story. By enabling open-ended questions within a Story, Instagram is aiming to create more wedding between users and is opening the doorway for brands and influencers to allow more public conversations with their supporters.

An Instagram spokesperson did confirm the app can be testing the feature but cannot give any further details. A user initial tipped Google android Police about the newest feature last week, and TechCrunch reports users in Indonesia and The country have been able to add open-ended queries to their Stories.

Based on Instagram CEO Kevin Systrom, the particular app now has more than a billion dollars monthly active users. The TOP DOG shared the latest user numbers throughout the start event for IGTV — Instagram’ s new movie platform that lets anyone post video clips up to an hour in length.

“ On Instagram, people are viewing 60 percent more video compared to they did just last year, ” said Systrom. “ An entirely brand new category of video now exists, plus it’ s being made by makers. Teens may be watching less TELEVISION, but they’ re watching a lot more creators online … That makes Instagram one of the largest and most engaged viewers anywhere in the world. ”

Not just is Instagram building out the platform to attract more video clip creators, it has been adding a consistent flow of resources to its resource for brands and advertisers. Final month, the company rolled out a new shopping handbag icon for manufacturers to include within Stories, adding a good e-commerce element to the content. Additionally, it recently gave businesses new messaging options within their business profile email to streamline interactions with supporters and has expanded a booking plus payment feature for a select number of businesses.


About The Writer

Amy Gesenhues is 3rd Door Media’s General Assignment Media reporter, covering the latest news and up-dates for Marketing Land and Internet search engine Land. From 2009 to this year, she was an award-winning syndicated columnist for a number of daily newspapers through New York to Texas. With more than 10 years of marketing management experience, she gets contributed to a variety of traditional plus online publications, including MarketingProfs. com , SoftwareCEO. com , and Sales plus Marketing Management Magazine. Read more associated with Amy’s articles.

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