As advertisements evolve into mini-applications, analytics that will capture the new kinds of data these people capture will similarly evolve.
This week, in-app video advertisement platform ironSource is announcing a brand new In-Ad Data Platform that is created specifically for playable in-app ads, that are mini-games. COO for Developer Options Tal Shoham told me that, in order to his knowledge, the new platform provides a previously unavailable level of gekörnt detail about the choices made by customers as they move through the ad’ s i9000 story or funnel.
“ With the rise of online ad units like playable or even interactive video ads, the advertisement has suddenly become not just portion of a funnel, but a channel in and of itself, ” Key Design Officer Dan Greenberg stated in a statement.
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