It is time for local business to consider voice search seriously

At this year’ s Google I/O conference, Search engines CEO Sundar Pichai unveiled the brand-new voice assistant, Google Duplex , that will introduces a new way to carry out “ real-world” tasks over the phone, like reserving a hair salon appointment or producing reservations at a restaurant.

The ramifications of technologies such as this are many, but what really curious me is the fact that this artificial cleverness (AI)-based phone system specifically concentrates on interactions between local business plus consumers.

Up until now, the majority of discussions around Google voice search have been on gathering information instead of actually performing voice commands having a real-world effect.

The creation of Google Duplex highlights for me among the directions Google is headed, specifically, the proliferation of tools, methods and functionalities designed to improve relationships with local businesses.

Whether the searcher is in the finding, selection or conversion point of the journey, there will have been something that Search engines has introduced in the last year or so to make the procedure quicker and easier for the consumer (though admittedly at the expense associated with traffic to local business websites).

I’ m going to offer some tips on how local businesses can get ready their websites plus business operations for the voice research revolution, but first, let’ s have a closer look at why it’ t important to get serious about voice research.

Local business lookups using voice search are upward

My company, BrightLocal, recently performed research that implies that 75 percent of smart loudspeaker owners perform searches for local companies on a weekly basis, and a good astonishing 53 percent say they will perform these searches every day.

This particular frequency of voice search make use of for local businesses shows precisely how relevant this technology is to brick-and-mortar locations, but it’ s really worth noting that elsewhere in the analysis it’ s clear that people are using voice search to get home elevators businesses they’ re already conscious of, rather than discovering new ones.

Attempting to peek into the tone of voice crystal ball, our study furthermore revealed the sorts of voice lookup interactions consumers would like to be able to create with local businesses if they can. (We didn’ t know Search engines Duplex was in the works at that time. )

[ Read the full article on Search Engine Land .]


Opinions expressed in this post are those of the guest author and never necessarily Marketing Land. Staff writers are listed here .


About The Author

Jamie Pitman is Head of Content from local SEO tool provider BrightLocal . Your dog is been working in Digital Marketing for almost ten years and has specialized in SEO, content material marketing and social media, managing successful marketing and advertising projects for clients and companies alike. Over this time he’s blogged his heart out, writing more than 300 posts on a wide variety of electronic marketing topics for various companies and publications.

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