Nanigans, releasing a survey showing that will retargeting is ‘broken, ’ pitches its solution

Nanigans provides software for running performance-based advertisements, where the advertiser is promoting the call to action like downloading a discount or filling out a form. The advertisements are employed to acquire new customers, and occasionally to retarget them after they’ ve left a retailer’ h site.

This week, the particular Boston-based company is releasing the survey that finds retargeting isn’ t working as well as it should.

The fact of Retargeting ” research digested responses from more than a thousands of US-based consumers selected through Google’ s consumer survey tool and much more than a hundred US-based retail plus e-commerce ad execs. The customers made an online purchase in the last 6 months and previously noticed retargeted advertisements, while the advertisers work at e-commerce companies or retailers and have the name of director or above.

And, according to the report, “ Everyone agrees retargeting is damaged. ”

[Read the full article on MarTech Today.]


About The Author

Craig Levine covers marketing technology with regard to Third Door Media. Previously, he or she covered this space as an Older Writer for VentureBeat, and he offers written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on the web Senior Producer/writer for Viacom; a new successful interactive game, PLAY THIS BY EAR: The First CD Video game; founded and led an independent movie showcase, CENTER SCREEN, based in Harvard and M. I. To.; and served over five yrs as a consultant to the M. I actually. T. Media Lab. You can find your pet at LinkedIn, and on Twitter from xBarryLevine.

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