Nanigans provides software for running performance-based advertisements, where the advertiser is promoting the call to action like downloading a discount or filling out a form. The advertisements are employed to acquire new customers, and occasionally to retarget them after they’ ve left a retailer’ h site.
This week, the particular Boston-based company is releasing the survey that finds retargeting isn’ t working as well as it should.
“ The fact of Retargeting ” research digested responses from more than a thousands of US-based consumers selected through Google’ s consumer survey tool and much more than a hundred US-based retail plus e-commerce ad execs. The customers made an online purchase in the last 6 months and previously noticed retargeted advertisements, while the advertisers work at e-commerce companies or retailers and have the name of director or above.
And, according to the report, “ Everyone agrees retargeting is damaged. ”
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