Only at that year’s MarTech Conference, trust requires a starring role

Former New York Times Professional Director for Marketing Technology Madeline Delianides at the MarTech Conference. inch width=

Previous New York Times Executive Director pertaining to Marketing Technology Madeline Delianides on the MarTech Conference.

“ How are you going to treat that will [personal] data using the respect it deserves, just as you should treat the person [it represents] with respect? ”

That question from RSA Protection CMO Holly Rollo, during the keynote talks that opened our MarTech Conference Tuesday in San Jose, California, pegged a key theme designed for marketers this year.

The final 12 months, of course , have seen preparation for that EU’ s General Data Defense Regulation ( GDPR ), the Facebook/Cambridge Analytica scandal, moves by Google plus Apple to further diminish the function of third-party cookies and the release of inexpensive fake video tools , amongst other major developments affecting individual data and trust.

[Read the full article on MarTech Today.]


About The Writer

Barry Levine covers advertising technology for Third Door Mass media. Previously, he covered this area as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such journals as CMSWire and NewsFactor. This individual founded and led the web site/unit at PBS station Thirteen/WNET; proved helpful as an online Senior Producer/writer regarding Viacom; created a successful interactive sport, PLAY IT BY EAR: The very first CD Game; founded and brought an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Mirielle. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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