Pinterest is making Shop the Look Pins , a free product-tagging tool for style and home decor Pins, available to a person with a business account.
Precisely why marketers should care
Shop the Look Pins allow companies to tag products within natural Pins. The tags appear little white dots. When users touch on one of the white dots inside a Shop the Look Pin, they’ lmost all see more information, including pricing plus availablity, and a link to buy the product.
With more than 250 million monthly energetic users , Pinterest reports 67 percent of its users have discovered a brand new brand or product from a company account. Ninety-three percent of Pinners say they use the platform to strategy purchases. Shop the Look Pins may help brands drive traffic and buys from their organic content on the system.
Pinterest first launched the particular Shop the Look Pins in Feb 2017, offering them only to big businesses. Companies had to go through Pinterest Marketing Partners Olapic and Curalate to gain access. Now, all SMBs and influencers can manually tag items with Shop the Look Pins via a self-serve tool available to business accounts. Pinterest still recommends large retailers work with Olapic or Curalate to automate the tagging process.
More on Pinterest’ s Shop the Look Pins
- According to the Pinterest, Hooks have a much longer shelf life compared to most social posts that usually just last a day or so. The company reviews Pins can drive engagement pertaining to 120 days or more.
- GfK’ s December 2017 “ US Multi-vertical Pinterest in the Way to Purchase” report revealed 78 % of Pinterest users found top quality content in their feeds and search engine results useful.
- Shop the appearance Pins are an extension of Pinterest’ s visual discovery tools — instead of surfacing new, similar items, Shop the Look Pins are designed to provide more product information for customers and drive revenue for companies.
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