Resolving for cross-device complexity with multi-touch attribution

I’ m going to allow you to in on a secret: Marketers are usually human, too. Don’ t inform anyone I told you.

Because marketers are human, we all understand the richness of the customer trip, from initial inspiration or hoping to final sale. But coping with that complexity is not always simple.

As marketers, we now have more ways to reach potential customers than in the past, with new channels maturing from remarkable speed. Now it’ s i9000 not only mobile, desktops and pills that we must factor into our own media plans and attribution versions, but also new channels, including linked TV, smart homes, virtual reality plus augmented reality.

Every channel contains different opportunities just for brand exposure — whether interpersonal, display or pre-roll — and must now contend with micro conversion rate that might occur along the way, increasing cross-platform complexity and the impact of remarketing efforts.

[Read the full article on MarTech Today.]


Opinions indicated in this article are those of the guest writer and not necessarily Marketing Land. Staff members authors are listed here .


About The Author

Get rid of Moran is responsible for leading RhythmOne’s innovative products team to find unique possibilities in a dynamic, digital marketplace. Along with over 20 years of digital advertising experience, Chuck has developed a broad knowledge of the connected consumer and how brand names can engage them through technology-driven, creative solutions and programmatic purchasing.

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