Search engines is testing ads in its application Feed


Ad-free footprints don’ t last long online. Especially if that will footprint is controlled by Search engines. The online ad giant is now tests native ads in the Google Give food to.

Users began realizing them this week, Android Police very first reported.

Previously top quality Google Right now , the Google Feed shows personalized content feed on the home tabs in the Google app. Below is really a Feed ad from Applebee’ ersus posted by Yifat Cohen .  

Applebee’ s ad in the Search engines Feed app. Source: +YifatCohen.

In keeping with the look from the content cards in the stream, the particular Feed ads feature an image, topic and description. What distinguishes the particular feed ads from organic content material is the green “ Ad” image that Google uses in Search as well as the display URL of the advertiser.

A Google spokesperson verified the test to VentureBeat and provided the following standard statement: “ We’ re always testing new methods to improve our experience for our marketers and users, but don’ to have anything specific to declare right now. ”


In regards to the Author

Ginny Marvin is certainly Third Door Media’s Associate Publisher, assisting with the day to day editorial functions across all publications and managing paid media coverage. Ginny Marvin writes about paid online marketing subjects including paid search, paid interpersonal, display and retargeting for Internet search engine Land and Marketing Land. Exceeding 15 years of marketing experience, Ginny has held both in-house plus agency management positions. She are available on Twitter as @ginnymarvin.

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