Search engines rolls out new ID requirements for all of us political ads

Google offers issued new ID requirements for all of us political advertisers, according to  the company  blog post on Thursday.   The particular post was attributed to Kent Master, a Google senior vice leader.

Google said it will eventually now require political advertisers to get a government-issued ID and other information to verify they are US citizens or lawful long lasting residents. The new rules also include the requirement to clearly disclose who might be paying for the ad.

[Read the full article on Search Engine Land.]


About The Author

Robin Kurzer started her career as an everyday newspaper reporter in Milford, Connecticut. She then made her indicate on the advertising and marketing world in Chi town at agencies such as Tribal DDB and Razorfish, creating award-winning work with many major brands. For the past seven yrs, she’ s worked as a freelancer writer and communications professional throughout a variety of business sectors.

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