Google’ ersus goal is to satisfy a searcher’ s intent. When an user discovers what they’ re looking for right after clicking on an organic search result, that’ s a success.
Seems easy enough, but things obtain complicated when there are multiple outcomes that may fulfill the primary intent of a provided query .
What exactly is “ the primary intent of a provided query? ” Let’ s glance at the search phrase “ Real estate within Miami” to help solution the question.
Someone searching the phrase “ real estate in Miami” is most likely looking to either buy or sell a property. This is actually the primary intent of the search phrase. We’re able to search virtually any site that accesses a Multiple Listing Service (MLS) in the United States plus finds results using the phrase.
Methods use math plus math (in this context) plus rely on probability. When Search engines is determining which results to position highest, they are looking to maximize the particular probability that the searcher will keep satisfied. When many indexed websites meet a primary intent, the protocol needs to look at secondary intents to find out what other information the searcher might be looking for.
Secondary intents increase the possibility a site will meet their purpose. Here’ s a very simple example:
- Assume 90 % of the searchers were looking to buy or even sell real estate.
- Imagine 10 percent of the searchers were looking for home elevators the real estate market in Miami.
Most, if not most of sites, will fulfill the 90 % of intents, but only these sites with information on the market alone (Miami) on top of the listings might fulfill 100 percent of the users’ intents.
In the absence of this type of site, Google must provide entries that fulfill different intents, understanding any given searcher may potentially click on the result that fulfills the wrong intention and be disappointed.
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