Technology companies organize two efforts to back up personal data management — each called Open GDPR

The forthcoming General Data Protection Regulation ( GDPR ) is beginning to remake the panorama for marketing and advertising by encouraging innovative new open-source alliances.

Two of them affecting this area have emerged in the last few weeks — and, although unrelated, they’ lso are both called Open GDPR.

The OpenGDPR framework has been announced late last week by the four founding members: customer information platform mParticle; mobile attribution/analytics supplier AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space being a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications because CMSWire and NewsFactor. He started and led the web site/unit in PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, ENJOY IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. We. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You can get him at LinkedIn, and on Tweets at xBarryLevine.

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