Tone of voice agents and interfaces will require brand new marketing strategies

The base of Amazon Echo, to the wise speaker home of voice realtor Alexa

The base of Amazon . com Echo, a smart speaker home associated with voice agent Alexa

Every new marketing shipping system — such as TV, sites, social media, or mobile — begins with a single approach. In the beginning of web or mobile, for example, marketers would contemplate if they got “ a web strategy” or “ a mobile strategy. ”

Eventually, they discovered that numerous kinds of strategies are required for the many different types of web experiences or the different types of mobile experiences.

And thus it will be with the voice-controlled intelligent real estate agent and interface. Now, it’ h generally looked at as a voice-mediated route, but soon, the variations within this voice channel will result in a multitude of strategies.

[Read the full article on MarTech Today.]


About The Author

Craig Levine covers marketing technology to get Third Door Media. Previously, he or she covered this space as a Mature Writer for VentureBeat, and he provides written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on the web Senior Producer/writer for Viacom; developed successful interactive game, PLAY THIS BY EAR: The First CD Sport; founded and led an independent movie showcase, CENTER SCREEN, based from Harvard and M. I. Capital t.; and served over five yrs as a consultant to the M. I actually. T. Media Lab. You can find your pet at LinkedIn, and on Twitter in xBarryLevine.

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