Viant , the Meredith Corporation-owned ad tech company, is out along with additional ways that CPG (consumer packaged goods) advertisers can focus on consumers through learning their buy patterns.
The company’ s solutions are powered simply by its newly expanded partnership along with CPG-focused market research company IRI, coupled with Viant’ s own 250 mil registered users. Viant also said it does not take first ad tech firm in order to partner with specialty beverage retailer BevMo! for its data on aggregate buy cycles.
Viant’ ersus Sales Tactic Optimization is not brand new, but it is now available for the first time with regard to CPG, on a weekly basis instead of monthly or less frequently. Used previously by Viant for various other verticals like autos, it provides marketers with weekly aggregate data upon actual store visits and in-store sales so campaigns can be revised as they run, with data concerning the top-selling products.
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