WFA to brands: Go beyond GDPR regarding online data transparency

The World Federation of Advertisers (WFA) has released a manifesto calling for manufacturers to put their customers first whenever processing data.

A global group released its plea nowadays, a little over a month before the conformity deadline for the General Data Security Regulation ( GDPR ), a sweeping group of rules that govern how organizations handle European citizens’ data.

[Read the full article on MarTech Today.]


In regards to the Author

Robin Kurzer began her career as a daily paper reporter in Milford, Connecticut. The girl then made her mark over the advertising and marketing world in Chicago from agencies such as Tribal DDB plus Razorfish, creating award-winning work for numerous major brands. For the past seven years, she’ s worked as a freelance article writer and communications professional across a number of business sectors.

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