WildFire launches virtual coin platform to advertise app discovery and engagement

A new system called WildFire is launching within open beta this week, in the wish that its virtual coins will help apps get noticed and used.

Based in the Detroit city area, WildFire makes a software growth kit (SDK) or API offered to iOS/Android app developers. App programmers pay a monthly fee for every app that is part of the WildFire system, although the first app is totally free. Each app’ s fee continues to be the same, regardless of the user activities or even coins utilized. Once the app will be part of the network, the developers may incentivize their users using the digital coins.

CEO Tobey maguire Johnson said in a statement which he intends WildFire to pair the particular word-of-mouth strategies he used in developing the hit card game, “ Phase 10, ” with an electronic platform. About half a dozen apps are usually participating in the beta, including Risk Your Stash, Pirate Bubble– Macaw Rescue and Squares2.

[Read the full article on MarTech Today.]

About The Writer

Barry Levine covers marketing and advertising technology for Third Door Press. Previously, he covered this area as a Senior Writer for VentureBeat, and he has written about these as well as other tech subjects for such guides as CMSWire and NewsFactor. He or she founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer designed for Viacom; created a successful interactive sport, PLAY IT BY EAR: The very first CD Game; founded and directed an independent film showcase, CENTER DISPLAY, based at Harvard and Mirielle. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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